About Ethical Communications

revenue-driving communications.

When was the last time your communications & PR counsel generated real revenue to your business?
When was the last time your communications & PR counsel saved you money so you can invest in other parts of your business? POETIQ’s time-tested approach aligns communications, marketing and operations together to create a singular focus and strategy that does more than generate the results you seek from public relations counsel. POETIQ's processes and roadmaps equip clients to generate revenues and other forms of growth. Want to learn more? Keep reading.

About POETIQ

POETIQ. It is an abbreviation. It's a communications philosophy. Paid, Owned & Earned Content Translated Into IQ (Intelligence). Our approach is rather simple. We look at all of a company's sources of content to find its sources of competitive advantage, its thought leadership equity and its operational threats. Having this content at our disposal allows us to craft a strategic direction. Our advantage comes through when we advise clients on how to best integrate our successes into the functions of their operations. Business Development. Supply Chain. Human Resources (and of course, Marketing & Communications, too). These are some of the departments where POETIQ's work comes to life.

The POETIQ Process

  • STEP 1--Finding "IQ." We acquaint ourselves with a client’s operations. Focusing on how it communicates to anyone it affects. We look at communications made in paid, owned and earned channels, corporate marketing/sales materials and also within internal communications to uncover obvious and not-so-obvious sources of value. Step 2–IQ Messaging. Once we uncover “IQ,” we conduct a messaging session to extrapolate the right IQ and communicate it in a way such that it can connect with different stakeholders. STEP 3–Communications Balance Sheet. Why a balance sheet? Content is currency. As such, POETIQ analyzes & manages your currency. Assets. Accentuate tangible and intangible assets that fuel a company’s operations. Equity. Leverage such channels as thought leadership, sales promotion, supply chain efficiencies and human resources that are sources of REAL advantage. Liabilities. Identify sources of risk, and (if desired) create a “reputation insurance” policy. STEP 4–The Pedal Hits the Metal. POETIQ is relentless in creating, securing and managing narratives that matter. Our portfolio is filled with cases where companies have seen real results in the media outlets that matter to them. In the social media channels where their messages and calls to action are heeded. In the communications and correspondence they have with employees and shareholders. Quite simply, we underpromise. We overdeliver..but the job doesn’t stop here. STEP 5–Integrated Content Merchandising. Results won’t matter if they sit on a server or on an “In the News” Website section. POETIQ works with clients to manifest the results we secure so they can become revenue- and reputation-driving resources.

  • With one client, we worked with its sales team to ensure it carried forth the IQ that was generated.

  • With another, we connected supply chain partners to amplify the client's points of difference.

  • With another, we connected with suppliers, vendors and employees in the midst of a company filing for bankruptcy so each was informed about the proceedings, saving the company's resources and time.

  • This is sounding good, right? Yeah, we think so as well.

Success Stories

  • Here are snapshots of successes that demonstrate how POETIQ's approaches paid off.

  • CPG
  • Client--Prominent Cough & Cold Product Manufacturer

  • Challenge--”Reintroduce” a decades-old brand to today’s cough and cold shopper.

  • Key Communications Balance Sheet (CBS) highlight--High levels of innovation and IP within the organization were extracted in all corporate messaging and positioning.

  • Measurable Result--CEO of company highlighted how communications strategy spearheaded its products being sold in 42,000 stores across North America.

  • PROFESSIONAL SERVICES
  • Client--Multi-million dollar insurance broker

  • Challenges--Ampify awareness of organization within the middle market while also helping the company fend off client losses due to rising policy premiums.

  • Key CBS Highlight--Company business model was leveraged as an organizational asset to communicate its worth to clients as well as a difference maker for employees and brokers.

  • Measurable Result--$25,000 annual cost savings in recruitment costs because PR messaging did all of the recruiting for the company.

Contact POETIQ

312.919.9222 michael@poetiq.co

POETIQ

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